The Hike Shack is a small and specialized retail store located in our hometown of Prescott, AZ. They offer a wide variety of outdoor gear and apparel. However, what differentiates them from all other outdoor apparel stores in the area is not the variety and quality that they offer, and believe me, they offer both; but how customer-centric their entire business operation is.

Their premium customer service and product expertise allow them to grow and profitably run their business essentially on referrals and word-of-mouth. Despite their modest marketing approach, The Hike Shack understands the importance of proper branding and staying true to their vision, mission, goals and core values.

Their brand is a pure reflection of the owners’ authentic love for the outdoors and people. This “about us” video was created to give their customers a closer look at their brand, through the words and personality of co-owner Raigan Fundalewicz. It doesn’t tell their whole story, though. For the full Hike-Shack experience you’ll have to pay them a visit. I just hope we were able to show a little bit of how cool and passionate these folks are about their business, their customers and the outdoors.

This piece will make a great “welcome video” on their website and Facebook page.

If you want to see more “brand essence” executions like this, check out these other examples: Comfort Pro Heating and Cooling and Center for Physical Excellence.

Client: The Hike Shack
Producer/Writer: Craf2m
Cinematography: Craf2m
Post-production: Craf2m