This :30 TV spot was created and animated by Craf2m’s talented animator Eric Moldero, written and produced by our good friends from Big Picture Video ( for their long-time client Wheelchair Foundation (

The Wheelchair Foundation originally wanted a photo montage with music and narration, something simple for their ongoing fundraising campaign. But Big Picture Video and our lead animator Eric Moldero saw the opportunity to deliver something more powerful, modern and appealing. So we got the call and assisted in the development and execution of this concept that wowed the client and contributed to a very successful, nationwide fundraising campaign.

Also check out this short documentary ( we edited for the Wheelchair Foundation. This was shot by Big Picture Video’s cinematographer Jeff Robertson and written/edited by Craf2m’s Cadu Medina. As in most editing projects we handle, Jeff handed off the footage and asked us: “here’s what happened, can you create something to tell the story?” Hours of great footage, tons of interviews…and weeks later, we arrived at this short documentary.

P.S.: this is one of the earliest editing work we’ve produced, and we’re very proud of the resulting storytelling execution. Big Picture Video and, as always, thanks for the opportunity to collaborate on projects like this for such great cause.